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POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

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Top Brand Partnerships With Men In Black: International

Posted by Jessica Moore on June 28, 2019 at 9:18 AM

Campaigns That Became The Best In The Universe

More secretive than the C.I.A., more powerful than the F.B.I., they are the marketing campaigns of the Men in Black: International, and they're making protecting the Earth from the scum of the universe look good.

With bold new looks, sleek style, and a plethora of creativity, these (not so) mysterious heroes in marketing rose through the ranks to claim as the top agents of advertising. Best news? We've unclassified their dossiers just for you. In this blog post, Hollywood Branded brings you the top brand partnerships with Men in Black: International, no neuralizers required.

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Topics: Strategic Partnerships

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Detect And Combat Influencer Fraud

Posted by Heather Armel on June 27, 2019 at 10:30 AM

Follower Count: There's More Than Meets The Eye

A lot of brands choose to work with influencers based on how many followers they have, a metric that isn't always a true reflection of the influencer's reach. Oftentimes, influencers followers aren't engaged with their account or they might not even be real people.

It's important for brands to take a wider look at influencer's Instagram accounts to get a better understanding of their follower's authenticity, and to determine if their audience demographics will help make their campaign successful. In this blog post, Hollywood Branded takes a look into how you can detect and combat influencer fraud, with valuable insights from HypeAuditor's Yaro Pat.

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Topics: Social Influencers, Business Advice, Podcast Interviews

8 Steps for Re-Branding Your Social Media

Posted by Katarina Hoffman on June 26, 2019 at 10:34 AM

A Re-Brand is More of a Makeover than a Face Lift 

In today’s world of digital domination, your business's image is completely controlled by your social media presence. Your aesthetic is what defines your brand to the public. According to Statista, 78% of the U.S. population has at least one form of social media. Outlined below are 8 key steps for re-branding your business’s social media. Before undergoing a major re-branding, you have to understand just how muchtime this is going to take.

It is no longer just posting a photo once a week to your businesses Instagram profile- it’s curating creative content to stay relevant. It’s summarizing your vision into 240 characters. It’s projecting your image on a 1080px x 1080px photo. In this blog post, Hollywood Branded examines eight steps for re-branding your social media and the effect your content has on consumer engagement with your business. 



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Topics: Social Media Strategy

Building Transparency And Trust

Posted by Heather Armel on June 25, 2019 at 9:10 AM

Master Marketing By Actively Listening To Your Customers

In today's digital world, consumers are flooded with advertisements in their inboxes and all over various social media platforms. With the automation of marketing in sales funnels and email chains, many marketers have focused only on selling and lost their humanity in the process.  Consumers are quick to recognize this type of marketing - their defenses rise and brand trust is lost. 

Now more than ever, its crucial for brands to start thinking less about selling to their customers, and more about engaging with them. In this blog post, Hollywood Branded explores how actively engaging with your customers builds transparency and trust, with the expertise of Conversational Copywriting's founder Nick Osborne.

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Why Brands Can Benefit From Micro-Influencer Partnerships

Posted by Linn Andersson on June 24, 2019 at 9:00 AM

Why Micro-Influencers?

In the shadow of famous well-known social influencers, a new trend has arisen:  the micro-influencer. These individuals have fewer, but very faithful followers.  They often focus on a niche topic, such as health, exercise, food or beauty.  And, what makes them so powerful to brands, is that they also have a very high percentage of likes and comments.

These influencers can generate a higher, more organic reach and engagement on social-media platforms for brands as well.  Why? Well, because a micro-influencer, who posts a photo on their social media account is perceived to be more realistic than compared to a “celebrity-influencer” who you automatically think is posting things as a paid collaboration.  No, the biggest isn't always the best option for every brand. In this blog, Hollywood Branded discusses why brands can benefit  from micro-influencers who have higher engagement than other larger social influencers.  

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Topics: Social Influencers